If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding c
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the
The sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative s
The internet has revolutionized the way brands interact with their customers. In order to gain customers’ attention and improve their engagement, companies need to provide personalization and become a
We live in a world where people have become empowered. Consumers can contact companies directly and they can talk to each other with a powerful voice they never had before.Stickier Marketing takes int
Sticky Marketing will introduce you to the new principles and philosophies that companies need in order to succeed today. It will show you:Why "Return on Engagement" rather than "Return on Investment"
This is the first book of its kind to focus solely on the female athlete triad - its origins, its recognition, and most importantly, its management. Since the symptoms themselves cover a range of medi
