Lin Han

矽谷居然流行故意讓產品難用？！ 美食外送App和電影購票App，哪個讓人更幸福？ YouTube一反初心，竟成為全球最大影片分享平台？ Fire Phone使亞馬遜損失數億美元，為何貝佐斯認為十分值得？ 「我們每一個人都是互聯網的用戶。 《矽谷思維》以用戶的眼光來審視複雜的產品邏輯， 讓高深的概念返樸歸真、簡顯易明， 這才是互聯網人應有的智慧、精神和態度。」 ――羅振宇╱「得到」App創始人 互聯

矽谷居然流行故意讓產品難用？！ 美食外送App和電影購票App，哪個讓人更幸福？ YouTube一反初心，竟成為全球最大影片分享平台？ FirePhone使亞馬遜損失數億美元，為何貝佐斯認為十分值得？ 「我們每一個人都是互聯網的用戶。 《矽谷思維》以用戶的眼光來審視複雜的產品邏輯， 讓高深的概念返樸歸真、簡顯易明， 這才是互聯網人應有的智慧、精神和態度。」 ——羅振宇／「得到」App創始人 互聯網行業競爭激烈，重視盈利模式的科學性與可行性， 永遠都那麼多采多姿、煙硝瀰漫， 不管是蓬勃發展的順風期，還是調整重組的逆風期， 總有很多可愛的人物與有趣的案例讓人津津樂道。 作者Han從矽谷一流企業的實習生做起， 後來成為獨當一面的頂尖軟體工程師。 多年的實戰經驗讓他領悟—— 互聯網企業面對的市場挑戰，任何其他類型的企業都要面對； 互聯網從業者所需的涵養素質，任何其他類型的職位都要具備。 然而，有很多知識，在互聯網行業非常重要，但在學校從來不教。 《矽谷思維》從五個思維模式介紹矽谷的領先祕訣， 拆解網路科技企業產品與營運， 用平易近人的筆觸描繪矽谷的成功地圖， 用豐富有趣的案例講解內涵深奧的概念方法。 ▴產品思維：從人的本質心態出發，打造方向正確的產品 ▴數據思維：正確地對待數據資源，從而利用數據帶出產品的優化 ▴創業思維：理解矽谷創業氛圍，在失敗、週期、目標等概念中找到感覺 ▴增長思維：突破界限、解放頭腦，用更博大的胸懷迎接明天 ▴成長思維：自我激勵、完美溝通、提升效率、合理休息，為成長蓄力 網路時代，不論你從事哪一行、位於哪個職場位置， 充足的知識儲備和溝通技巧已是入門基礎， 更高的格局和眼光，才是進階的必要條件。 幸好，格局和眼光是可以培養的。 本書用一種對待用戶的心態對待每一位讀者， 深入淺出理解互聯網邏輯背後的內容， 不僅是科技產業人士可以借鑑的思路， 也為各行各業的你我，提供源源不絕的營養和動力！ 【本書特色】 1.從普羅大眾的角度做切入點，用平易近人的語言來闡述一個個產品（包括Google地圖、Uber叫車程式、Windows作業系統、Instagram社交軟體⋯⋯），以心理學、邏輯觀念、經濟學、統計學等學科輔助剖析產品背後的設計邏輯，字裡行間盡顯人文情懷。 2.作者用說故事的方式讓讀者找到科學分析的感覺，除了滿足一般人對軟體工程師工作內容的想

Power is a pervasive phenomenon yet there is little consensus on what it is and how it should be understood. In this book the cultural theorist Byung-Chul Han develops a fresh and original perspective

Power is a pervasive phenomenon yet there is little consensus on what it is and how it should be understood. In this book the cultural theorist Byung-Chul Han develops a fresh and original perspective

The days of the Other are over in this age of excessive communication, information and consumption. What used to be the Other, be it as friend, as Eros or as hell, is now indistinguishable from the se

The days of the Other are over in this age of excessive communication, information and consumption. What used to be the Other, be it as friend, as Eros or as hell, is now indistinguishable from the se

Beauty today is a paradox. The cult of beauty is ubiquitous but it has lost its transcendence and become little more than an aspect of consumerism, the aesthetic dimension of capitalism. The sublime a

Beauty today is a paradox. The cult of beauty is ubiquitous but it has lost its transcendence and become little more than an aspect of consumerism, the aesthetic dimension of capitalism. The sublime a

A comprehensive resource that provides the basic concepts of electric power systems, microeconomics, and optimization techniques Electricity Markets: Theories and Applications offers students and prac

In his philosophical reflections on the art of lingering, acclaimed cultural theorist Byung-Chul Han argues that the value we attach today to the vita activa is producing a crisis in our sen

Part of the Princeton Aeronautical Paperback series designed to bring to students and research engineers outstanding portions of the twelve-volume High Speed Aerodynamics and Jet Propulsion series. Th

Part of the Princeton Aeronautical Paperback series designed to bring to students and research engineers outstanding portions of the twelve-volume High Speed Aerodynamics and Jet Propulsion series. Th

This concise reference summarizes the latest results in nano-structured thin films, the first to discuss both deposition methods and electronic applications in detail. Following an introduction to th

The book covers the fundamentals, experimental methods and applications of lipidomics, including, but not limited to, the introduction of lipids and mass spectrometry, the history of the field, a vari

This volume presents twelve essays on the evolution of shih poetry from the second to the tenth century, the period that began with the sudden flowering of shih poetry in live-character meter and culm

This book is a complete, single information source of techniques for complex security and privacy issues in vehicular ad hoc networksTake a cooperative approach towards addressing the technology’s cha