Nowhere is this more important than in foundational courses, such as Introductory or History of Psychology. By weaving foundational and modern characters across a historical landscape, John Hogan’s Tw
Invisible Influence shows readers how to quietly persuade others to choose them or their product. The book includes new scientific discoveries in subtle influence that show a few fascinating and uniqu
Get customers, clients, and co-workers to say "yes!" in 8 minutes or lessThis revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the
Public Speaking and Civic Engagement promotes public speaking as a vehicle for civic engagement by showing the reader how to address issues, think critically, engage in productive dialogue, formulate
Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your
Following a practical approach, this book focuses on educational assessment as it is practiced today, in the actual world of classrooms, school systems, state departments, and national organizations.
Groundwater recharge, the flux of water across the water table, is arguably the most difficult component of the hydrologic cycle to measure. In arid and semiarid regions the problem is exacerbated by
Management of Financial Institutions, 2nd Edition is the Australian adaptation of the highly regarded U.S. text by George Hempel and Donald Simonson, Bank Management.
The semiconductor industry is moving toward gas-phase reagents, increasing the relative importance of gas purity. Anyone who deals in the manufacturing of these devices needs to understand the technol
