Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case stu
In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- vic
In this innovative analysis of the interconnections between nation and aesthetics in the United States during the late nineteenth century and the early twentieth, David A. Gerstner reveals the crucial
No Bed in Deseret Originally published in 1981, and timely now because of Governor Mitt Romney, No Bed in Deseret, by Nickolae Gerstner, uses a journal written by Olive Banks in the 1850s, to tell
Lou Gerstner, the man who flipped IBM's fortunes, has what a former colleague calls "a vertical vision of reality." That is, if things aren't moving upward, he's very unhappy. When he took over at IBM