The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotion
The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day. Increasingly, brands vie for our attention from insidious angles that target our emotio
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlin
Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his
Jean-Luc Nancy stands as one of the great French theorists of "deconstruction." His writings on philosophy, politics, aesthetics, and religion have significantly contributed to the development of cont
Jean-Luc Nancy stands as one of the great French theorists of "deconstruction." His writings on philosophy, politics, aesthetics, and religion have significantly contributed to the development of cont
This compendium of original essays offers invaluable insights into the life and works of one of the most important and influential directors in the history of cinema, exploring his major films, philos
Giving students the tools they need to succeed in college and workCollege and Career Ready offers educators a blueprint for improving high school so that more students are able to excel in freshman-le
Although more and more students have the test scores and transcripts to get into college, far too many are struggling once they get there. These students are surprised to find that college coursework
What does it mean to be poor in America at the dawn of the 21st century? For that matter, what does it mean to be rich? And how are the two related to each other? These apparently simple questions pre
What does it mean to be poor in America at the dawn of the 21st century? For that matter, what does it mean to be rich? And how are the two related to each other? These apparently simple questions pre
The first comprehensive reference on the design, analysis, and application of space vehicle mechanisms Space Vehicle Mechanisms: Elements of Successful Design brings together accumulated indu
Practical Dispersion A Guide to Understanding and Formulating Slurries Robert F. Conley This book is a practical guide to producing slurries more efficiently, intelligently, and economically. It provi
Deliver Valuable Service to a New World of CustomersAs the economy globalizes, customers are becoming more and more diverse making your job harder than ever. Regardless of differences in values, age,
A clear illustration of the important role of aquaculture in supporting food security, livelihoods, and economic development around the worldThis new edition of Aquaculture: Farming Aquatic Animals an
Robert Lucas is known among economists as one of the most influential macroeconomists of recent times – a reputation founded in no small part on the critical thinking skills displayed in his seminal 1
While 3D vision has existed for many years, the use of 3D cameras and video-based modeling by the film industry has induced an explosion of interest for 3D acquisition technology, 3D content and 3D di
We are facing a future of unbounded complexity. Whether that complexity is harnessed to build a world that is safe, pleasant, humane and profitable, or whether it causes us to careen off a cliff into
A Guide to Teaching Introductory Psychology focuses on the critical aspects of teaching introductory psychology to undergraduate students. It includes ideas, tips, and strategies for effectively teach
A Guide to Teaching Introductory Psychology focuses on the critical aspects of teaching introductory psychology to undergraduate students. It includes ideas, tips, and strategies for effectively teach
Developments In Collateralized Debt Obligations The fastest growing sector of the fixed income market is the market for collateralized debt obligations (CDOs). Fostered by the development of credit d
Take an active role in managing technology!From new business models to new types of business, information technology has become a key driver of business and an essential component of corporate strateg
Recent studies have increasingly demonstrated the widespread existence of spatio-temporal variations in the abundance and distribution of species of freshwater fishes, previously assumed not to move b
"To ensure its continued validity, higher education needs to change, something it cannot do without the participation of department chairs. In this book, Ann Lucas has assembled some of the most thou
A first-rate book, well worth reading. Ann Lucas has taken years of research and reflection and distilled them into an easily understood, useful volume designed to help department chairs develop their
In the past decade macroeconomic theory has undergone a remarkable transformation. At the forefront has been the "rational expectations revolution," and this school's most brilliant exponent is Robert
