Innovation games (e.g. "Spider Web" for understanding product relationships) are playful ways to gain insights into customers' needs and translate them into marketing strategies. Chapters describe the
Describing the interplay between business needs and software-architecture decisions, this guide advises business managers on their software decisions. Chapters cover software architecture, product de
Multilevel Modeling is a concise, practical guide to building models for multilevel and longitudinal data. Author Douglas A. Luke begins by providing a rationale for multilevel models; outlines the ba
Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-re
Jeff Luke's book is simply outstanding and a must read for those public leaders interested in advancing the common good.?John Bryson, professor of planing and public affairs in the Hubert H. Humphrey
