Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the co
This book is intended as an equivalent to or substitute for that "more reflective reading" which Rousseau considered essential to an understanding of his ideas. It is designed to complement
This book is intended as an equivalent to or substitute for that "more reflective reading" which Rousseau considered essential to an understanding of his ideas. It is designed to com
A new edition of a successful book, this volume provides engineers in diverse disciplines with a thorough, up-to-date introduction to renewable and efficient energy systems. Offering significant updat
Written and peer reviewed by experts from around the globe, Encyclopedia of Polymer Science and Technology provides up-to-date coverage of traditional topics of continuing interest to professionals, r
A mathematically rigorous explanation of how manufacturing deviations and damage on the working surfaces of gear teeth cause transmission-error contributions to vibration excitationsSome gear-tooth wo
A comprehensive resource on the past, present, and future of space technologyResearchers in optics, materials processing, and telecommunications require a reference that can provide a quick study of a
This short, concrete, and to-the-point book guides students through this vast field of conflicting opinions. The book begins from the premise that students benefit most from seeing a balanced treatmen
"This is one of the most coherent and comprehensive theories of evaluation yet formulated and one that makes a most valuable contribution. The authors are pioneering in important new directions."--Ern
Dealing with the principles of calibration--both the theoretical and mathematical constructs which relate features of calibration equations to the physical phenomena that affect instruments and sample