This Guide examines the major trends and movements in critical interpretation of two of the most popular and widely-studied eighteenth-century novels, from the earliest reception history to the presen
So many questions surround the key figures in the English literary canon, but most books focus on one aspect of an author's life or work, or limit themselves to a single critical approach. Alexander P
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Edmund Curll was a notorious figure among the publishers of the early eighteenth century: for his boldness, his lack of scruple, his publication of work without author's consent, and his taste for ero
This Guide examines the major trends and movements in critical interpretation of two of the most popular and widely-studied eighteenth-century novels, from the earliest reception history to the presen
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