The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measure
The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical te
Viewpoints on Media Effects: Pseudo-reality and Its Influence on Media Consumers continues the ongoing research of media effects by illuminating not only the negative effects of media consumption but