Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising,
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising,
This book offers a comprehensive overview of the field that draws on current research and practices in digital advertising and promotion by introducing key concepts, models, theories, evaluation pract
This book offers a comprehensive overview of the field that draws on current research and practices in digital advertising and promotion by introducing key concepts, models, theories, evaluation pract
