Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising,
This book offers a comprehensive overview of the field that draws on current research and practices in digital advertising and promotion by introducing key concepts, models, theories, evaluation pract
This book offers a comprehensive overview of the field that draws on current research and practices in digital advertising and promotion by introducing key concepts, models, theories, evaluation pract
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising,
