Subhash C.

在這個競爭全球化、科技日新月異、消費需求不斷翻新、人口狀況快速變化的時代裡，企業如果要生存、乃至持續茁壯，策略性行銷技巧的發展已屬不可或缺。由於獨特的策略性行銷手法通常難以被競爭對手識破，模仿起來也是曠日廢時且困難重重，因此，注重行銷策略通常可以創造對手難以匹敵的優勢。本書《行銷計畫與策略個案研究》內容豐富且包羅萬象，涵蓋策略環境中的各種行銷課題。今日，許多公司都同樣面臨了必須確認與瞭解周遭未開發

Using the neo-classical theory of production economics as the analytical framework, this book, first published in 2004, provides a unified and easily comprehensible, yet fairly rigorous, exposition of the core literature on data envelopment analysis (DEA) for readers based in different disciplines. The various DEA models are developed as nonparametric alternatives to the econometric models. Apart from the standard fare consisting of the basic input- and output-oriented DEA models formulated by Charnes, Cooper, and Rhodes, and Banker, Charnes, and Cooper, the book covers developments such as the directional distance function, free disposal hull (FDH) analysis, non-radial measures of efficiency, multiplier bounds, mergers and break-up of firms, and measurement of productivity change through the Malmquist total factor productivity index. The chapter on efficiency measurement using market prices provides the critical link between DEA and the neo-classical theory of a competitive firm. The

The book traces the antiquity of Jainism, delineates its basic principles, and explains its significant aspects such as the nature of the soul, doctrine of Karma, the concept of god, and the salvation

Stochastic scheduling is in the area of production scheduling. There is a dearth of work that analyzes the variability of schedules. In a stochastic environment, in which the processing time of a job is not known with certainty, a schedule is typically analyzed based on the expected value of a performance measure. This book addresses this problem and presents algorithms to determine the variability of a schedule under various machine configurations and objective functions. It is intended for graduate and advanced undergraduate students in manufacturing, operations management, applied mathematics, and computer science, and it is also a good reference book for practitioners. Computer software containing the algorithms is provided on an accompanying website for ease of student and user implementation.

Neuroscience for the Study of Communicative Disorders, Third Edition remains an ideal resource that teaches neuroscience fundamentals without encyclopedic details of anatomy and physiology. This text

Using the neo-classical theory of production economics as the analytical framework, this book, first published in 2004, provides a unified and easily comprehensible, yet fairly rigorous, exposition of the core literature on data envelopment analysis (DEA) for readers based in different disciplines. The various DEA models are developed as nonparametric alternatives to the econometric models. Apart from the standard fare consisting of the basic input- and output-oriented DEA models formulated by Charnes, Cooper, and Rhodes, and Banker, Charnes, and Cooper, the book covers developments such as the directional distance function, free disposal hull (FDH) analysis, non-radial measures of efficiency, multiplier bounds, mergers and break-up of firms, and measurement of productivity change through the Malmquist total factor productivity index. The chapter on efficiency measurement using market prices provides the critical link between DEA and the neo-classical theory of a competitive firm. The

本書對於行銷策略的形成提供了一些新的概念、新的洞察、以及可靠的觀點。這些重點包括：‧判斷何種行銷策略可以真正為企業達成目標‧判斷企業何時需要重新研擬行銷策略‧區辨行銷策略與行銷管理‧確認發展行銷策略時應考慮的基本因素‧分析組織與評估優劣勢‧發展可以促進行銷努力的任務聲明‧設定實際的行銷目標‧判斷事業單位中不同產品的角色‧在策略決策與資源配置中運用組合技術‧成功的策略執行方式‧蒐集資訊、進行策略分析

This well-established international series examines major areas of basic and clinical research within neuroscience, as well as emerging and promising subfields. This volume concentrates on Epigenetics

This book covers various aspects of plant molecular biology that are relevant to the improvement of woody plants, and is divided into two volumes. In Volume 1, background information on genetic eng

Natural Products and Drug Discovery: An Integrated Approach provides an applied overview of the field, from traditional medicinal targets, to cutting-edge molecular techniques. Natural products have a

The first edition of Handbook of Technical Textiles has been an essential purchase for professionals and researchers in this area since its publication in 2000. With revised and updated coverage, incl

The second edition of Handbook of Technical Textiles, Volume 1: Technical Textile Processes provides readers with a comprehensive understanding of the latest advancements in technical textiles. With r

Essentials of Botanical Extraction: Principles and Applications provides a unique, single source of valuable information on the various botanical extraction methods available, from conventional to the

Advances in Mathematical Chemistry and Applications highlights the recent progress in the emerging discipline of discrete mathematical chemistry. Editors Subhash C. Basak, Guillermo Restrepo, and Jose

Advances in Mathematical Chemistry and Applications highlights the recent progress in the emerging discipline of discrete mathematical chemistry. Editors Subhash C. Basak, Guillermo Restrepo, and Jose

This book provides a detailed introduction to the theoretical and methodological foundations of production efficiency analysis using benchmarking. Two of the more popular methods of efficiency evaluat

From the Preface:This festschrift is devoted to recognize the career of a man who not only witnessed the growth of operations research from its inception, but also contributed significantly to this gr