Working with Agencies has been written for marketers and those involved in purchasing in client organizations who want to refine their skills in the key areas of selecting an agency, briefing creative
Agency Account Handling strives to distinguish between good account handling and great account handling.This book will help you understand the wider picture of client servicing, give you satisfied cus
A behind-the-scenes look at the most lucrative discipline within biotechnology Bioinformatics represents a new area of opportunity for investors and industry participants. Companies are spending billi
What are primary health care sciences? In this state-of-the-art synthesis of current knowledge, the phrase broadly encompasses the discovery, creation, accumulation and refinement of knowledge pertine
Imparts a self-contained development of the algebraic theory of Kac-Moody algebras, their representations and close relatives--the Virasoro and Heisenberg algebras. Focuses on developing the theory of
This is the first truly comprehensive review of the latest developments in the pursuit of superalloys since the publication, 15 years ago, of Superalloys, which quickly became the standard work in the
