From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop thei
Paul Temporal has written a remarkably insightful book on how to build strong brands. he addresses every issue in brand management with sound theories and marvelous examples. This is one of the best b
Brands have never been more important than they are today.As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are
This book presents an application design that provides public goods and services. The application does not help the government provide the public goods; the intent is to replace the government. The ap
Around 25% of the world's population is Islamic, with varying degrees of affiliation and implementation of that religion. While business leaders, academics, and others in the West often think of the
ASIA'S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fil
