This book provides information about deadly viruses causing the pandemics in the world and provides clarity about the epidemiology of the diseases. The authors also present information on drug discove
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates t
This textbook for students, scholars, and professionals in market research covers all phases of developing and conducting global marketing research, detailing advances in both quantitative and qualita
Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting m
