Java Data Object

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book's experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helpi

This book explores the experience of labour for ancient Greek farming communities using historical, archaeological, bioarchaeological, and ethnographic data. It offers a compelling and methodologically innovative approach using the moral economy, taskscapes, and embodiment as interpretative frames.Reconstructing the lived experience of ancient farmers, the book defines the physical, conceptual, and ideological contours of the farmer's world. It highlights the complex, embedded, and entangled nature of Greek agrarian life and draws on a wide range of interdisciplinary evidence to create a cultural history of rural labour. By moving beyond economic abstractions, the study reframes agricultural labour as a meaningful social and bodily practice, central to identity, community and survival.The book will be of particular interest to researchers and students of ancient history, archaeology, gender studies, and rural studies. It also appeals to readers interested in labour, embodiment, the mor

Jack Pun presents best practices in pedagogy and teaching to facilitate effective content-subject learning at the secondary school level.Increasingly, parents are sending their children to English-medium instruction (EMI) secondary schools in their home countries, to prepare them for full immersion in EMI in English native-speaking countries. The book explores the teaching and learning processes in EMI senior secondary science classrooms based in thirty secondary schools in Hong Kong. Conducting analyses of classroom, teacher and student perception data, the author discusses the issues of teaching science through the medium of English in secondary schools, the implications and applications for professional development of science teachers and other content-subject teachers, and suggests strategies for teaching science in different EMI contexts.This volume is highly relevant to scholars in the field of educational linguistics, particularly in English language teaching, content-based inst