How does Samsung use data to improve customers' omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?How do Swedish ret
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompa
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target marke
Addresses the principles of marketing as applied to the heritage sector. This book looks at the marketing issues that arise from the particular management, educational and cultural aspects of heritage
