Marketing

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, cust

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.This title is a P

Principles of Marketing: An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of Asian marketing. While providing

Work smart. With PHLIP--Prentice Hall's Learning on the Internet Partnership--a free academic support Web site for professors and students in business. Today's new articles are tied directly to your t

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can

What are challenges that marketers face in the world of nonprofit marketing? How crucial is it to teach your students who the target audience is when starting up a nonprofit organization versus other

This book answers the ultimate question in the minds of next-generation marketers: ‘In a connected world, what are the new rules of marketing?’ With increased mobility and connectivity, customers have

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives.To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework.This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip K

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the

"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers"

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth, successfully competing for

"A new marketing paradigm focuses on the concentrated economic power of 600 global cities.City-Centered Marketing: Targeting the World's Top Cities, As Nations Decline is a compelling practical analys