Most firms that are new and at the grassroots of the market have started to redefine key aspects of their marketing mix and by innovation and customer driven technology solutions have grown stronger t
By combining business, scientific and technical issues that need to be addressed in order to achieve sustainable growth in the fine and specialty chemicals industry, this new book provides a tool kit
The social media and spread of communication through various social networks form the communication grapevine. This is an emerging informal channel of business communication and a critical element in
The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing strategy is needed in order for organiz
The trend in the competitive retail business environment has been shifting towards applying contemporary technology and customer-centric marketing approaches to optimize market share. Rajagopal (EGADE
"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building m
