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英國出版界指標大獎肯定!A.F. Steadman 獲年度作家,《史坎德》系列帶你踏上熱血奇幻旅程
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The Fall of Advertising and the Rise of Pr
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出版日:2004/05/01 作者:Al Ries; Laura Ries  出版社:HarperCollins US  裝訂:平裝
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at
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