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英國出版界指標大獎肯定!A.F. Steadman 獲年度作家,《史坎德》系列帶你踏上熱血奇幻旅程
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The Origin Of Brands ─ How Product Evolution Creates Endless Possibilities For New Brands
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出版日:2005/10/01 作者:Al Ries; Laura Ries  出版社:HarperCollins US  裝訂:平裝
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the
優惠:外文書周末優惠-單79雙75 優惠價: 79 511
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The 22 Immutable Laws of Branding ─ How to Build a Product or Service into a World-Class Brand
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出版日:2002/09/01 作者:Al Ries; Laura Ries  出版社:HarperCollins US  裝訂:平裝
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Bran
優惠:外文書周末優惠-單79雙75 優惠價: 79 601
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