Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully
Gregory (public relations studies, Leeds Business School, Leeds Metropolitan U., UK) boasts extensive experience in public relations practice, both in-house and as a consultant, prior to becoming an a
Managing a Public Relations Campaign encourages practitioners to consider carefully how programmes should begin and continue in a structured way to benefit both their organisation and anyone the organ
