Molenaar (management, Erasmus U., the Netherlands) provides a textbook on electronic marketing primarily for graduate and undergraduate students of marketing and business administration, but perhaps a
Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternat
Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on ga
