Praise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors and sw
The Textbook of Pharmaceutical Medicine is a standard reference for all those working in pharmaceutical medicine and the recognised text for the UK Faculty of Pharmaceutical Medicine Diploma. This is
The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBoo
The widespread popularity of this mid-to-high-level textbook (for both undergraduate and graduate students) lies in the author's straightforward writing, well-researched examples, and thorough coverag
Thoroughly revised and updated, this pocket-sized manual is an adaptation of Topol's Textbook of Cardiovascular Medicine, Third Edition. The Third Edition of this best-selling manual follows the same
Hit and Run tells the improbable and often hilarious story of how two film packagers well known for spending other people's money and ripping off credit for other people's work went on a deliberate ca
The most widely-used textbook for the communication theory course, A First Look at Communication Theory analyzes the major communication theories at a level that is appropriate for both lower-
Other Books in the Environmental Compliance Handbook SeriesThe RCRA Compliance Handbook Second Edition, Charlotte L. NeitzelOffers concrete advice on complying with the Resource Conservation and Recov
Building Type Basics for Transit Facilities covers the essentials of designing transit facilities.* Features innovative transit station designs, including light and heavy rail, airports, and cruise te
In one comprehensive collection, The Dark Side of Organizational Behavior provides a framework for understanding the most current thinking on the negative consequences of organizational behavior. Writ
