You are about to embark on one of the biggest adventures of your life. It's a daunting prospect, isn't it? An empty desk, no customers, no confirmed money coming in, and no one to gossip with. Welcome
Sunday: Get started with realistic goals and a detailed business plan, and do your market research Monday: Learn strategies for building a network of contacts and how to handle meetings Tuesday: Learn
Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and re
If you work in business, the chances are you have fallen under the poisonous spell of business jargon. Very few of us seem able to avoid “reaching out,” or “touching base,” or “shifting paradigms,” or
