What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answ
The vast array of social media options present a challenge to today’s busy librarians: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian wi
Facebook, Twitter, MySpace, Linkedln: it's difficult enough to keep abreast of social media Web sites, let alone understand how they fit into today's library. This practical resource brings together c
