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在《The Tipping Point》中，Malcolm Gladwell探討社會變化的關鍵時刻——那個使觀念、潮流或行為「臨界轉折」的瞬間。當影響力跨越某個閾值，就能像野火般迅速蔓延。作者以簡潔有力的筆調，結合心理學與社會學觀點，解釋為何某些現象能在短時間內擴散開來，無論是流行文化、疾病傳播，或社會運動。本書啟發讀者重新理解「改變」的運作機制，也思考如何善用這股力量。'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change. 'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power.A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos

The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volat