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THE TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so t

《引爆趨勢》、《決斷2秒間》作者爆炸頭鬼才葛拉威爾，再度挑戰你對「成功」的常識，甫上市即攻占全美最重要媒體書榜第一名！你以為，這又是一本老生常談的成功學？No！葛拉威爾把成功學這樣的常數，變成了異數。亞洲人數學比較好，是因為祖先種稻？披頭四的音樂功力，是用超時工作換來的？音樂神童莫札特，其實是「大器晚成」的作曲家？大韓航空大幅降低失事率，竟是因為機長把英文學好了！成功和你想的不一樣！除了天賦、家世、學歷、努力還不夠，歐巴馬、比爾蓋茲、賈伯斯、巴菲特、王永慶、張忠謀、施振榮……這些人之所以超群成為「異數」，還牽涉周遭的人和環境。葛拉威爾引用大量統計科學辯證，大開我們的視野，重新發現「出身」的意義：誰能成功，多少人能成功，要看我們生活在什麼樣的社會。聰明才智、雄心壯志不足以恃，你需要超過一萬個小時的努力。投胎時機很重要，生逢其時，生對家庭，你的贏面比較大。成功不僅要有點運氣，最好幸運一直來敲門。一己之力絕對不夠，家人、貴人、陌生人，整個社會集體助你向上提升。共同點是：他們都是電子大亨，且都出生於1955年前後。但是，為什麼是1955年？如果你想在1975年個人電腦誕生那年做出一番轟轟烈烈的大事，要是你大學畢業很多年了，那你已經是老鳥，房子買了，老婆也娶了，小寶寶不久就要報到，怎有可能放棄穩定的工作，為玩具一樣的個人電腦拋頭顱、灑熱血？年紀太小又不成，那時你若還是中學生，就沒搞頭了。所以，能在1975年恭逢電腦革命風潮，年紀既不能太大，又不能太小，最理想的年齡則是20或21歲，亦即是1954年或1955年出生的人。也就是說，即使你具有像比爾蓋茲或史提夫．賈伯斯那樣的的天份，想成為異數，你還得生對時間！你從未真正看清楚屬於你的成功！葛拉威爾說：不是最聰明的人就可以成功，正確的決定或努力不懈，也不能保證；要成功，除了必須有把握「機會」的智慧、善用特有的「文化」遺澤；必要時，還得脫離部分的身分，擺脫傳統的束縛。本書中文版《異數》由時報文化出版In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most s

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with “curiosity and humor” in thisNew York Timesbestseller that reframes the lessons ofThe Tipping Pointin a startling and revealing light (Shannon Carlin).​Why is Miami…Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world’s most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, v

A Best Book of the Year: The Financial Times, Bloomberg, Chicago Tribune, and Detroit Free PresMalcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller

The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volat