★ 改變一個世代的經典之作，反品牌運動聖經★ 拆解廣告、品牌與資本主義的真實運作★ 當「反叛」也被販售，我們還剩下什麼？★ 10週年全新修訂，洞察當代消費文化《No Logo》深入剖析品牌與廣告如何影響現代社會與青年文化，揭露企業如何將反叛與創新轉化為商品。作者以犀利筆觸描繪消費資本主義的運作與影響，並記錄新世代對此的反思與對抗。內容兼具新聞調查與思想深度，是理解當代品牌文化與全球化的重要經典著作。An insightful examination of advertising's impact on society and youth culture‘No Logo’ was a book that defined a generation when it was first published in 1999. For its 10th anniversary Naomi Klein has updated this iconic book.By the time you’re twenty-one, you’ll have seen or heard a million advertisements. But you won’t be happier for it.This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ‘alternative’ is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is
