★ 改變一個世代的經典之作，反品牌運動聖經
★ 拆解廣告、品牌與資本主義的真實運作
★ 當「反叛」也被販售，我們還剩下什麼？
★ 10週年全新修訂，洞察當代消費文化
《No Logo》深入剖析品牌與廣告如何影響現代社會與青年文化，揭露企業如何將反叛與創新轉化為商品。作者以犀利筆觸描繪消費資本主義的運作與影響，並記錄新世代對此的反思與對抗。內容兼具新聞調查與思想深度，是理解當代品牌文化與全球化的重要經典著作。
An insightful examination of advertising's impact on society and youth culture
‘No Logo’ was a book that defined a generation when it was first published in 1999. For its 10th anniversary Naomi Klein has updated this iconic book.
By the time you’re twenty-one, you’ll have seen or heard a million advertisements. But you won’t be happier for it.
This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ‘alternative’ is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
