A provocative analysis of current marketing practices by the author of Purple Cow argues that established brands are losing growth potential by using new commercial strategies that are inconsistent wi
From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out int
THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, on
Real marketing isn’t about racking up clicks and tweets; it’s about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepre
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.Over the past quarter century, Seth Godin has taught and inspired millions of entrepren
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged If you are happy being just a dreamer, perhaps you don't need this book.
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifti
Finally available in bookstores, Seth Godin’s spirited call to action that demands that you stop waiting for a road map and start drawing one insteadYour reputation in the world is defined by what you
Finally available in bookstores, Seth Godin’s cult classic on the future of marketingFor generations, marketers, industrialists, and politicians have catered their message to the normal and have tried
In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus’s father made him wings and told him not to fly too close
“We’re surrounded by people who are busy getting their ducks in a row, waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do
Seth Godin’s three essential questions for every marketer: ?What’s your story?” ?Will the people who need to hear this story believe it?” ?Is it true?” All marketers tell stories. And if the
Seth Godin's three essential questions for every marketer: "What's you story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do i
The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that tur
How to find the A"soft innovationA" that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and t
As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, bl
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that cons
What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.
Contains the author's popular columns from "Fast Company" magazine and many of the short e-books he has written in the years. This book includes e-books such as: "Clinging to Your Job Title?"; "The Pe
Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. Thi
Seth Godin may be the best intuitive marketer alive today. He`s in that tiny subset of the niche within the microcommunity of people who simply get it.－－－Randall Rothenberg, media and marketing column
