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★ TED超人氣講者賽門．西奈克最暖心代表作★ 一本寫給大人的「繪本」，談勇氣、信任與陪伴★ 關於改變、夢想與選擇的寓言式故事★ 送給重要的人，也送給正在迷惘的自己本書以寓言形式描繪三個孩子的冒險旅程，傳達信任、合作與勇氣的核心價值。賽門．西奈克透過簡潔有力的文字與插畫，說明人際關係在成長與領導中的重要性。內容溫暖而富啟發性，適合作為禮物，也適合在迷惘時閱讀，是一本結合故事與人生智慧的療癒之作。New York Times bestselling author Simon Sinek is an unshakable optimist and he wants to share that optimism. With this beautifully illustrated book he inspires readers to seek out a brighter future – and build ittogether. Simon Sinek has inspired hundreds of thousands of readers with his two classic bestsellers,Start With Why and Leaders Eat Last. The mission of all his work, from the biggest speech to the simplest tweet, is to build a world in which people wake up every day inspired to go to work, feel safe while there, then return home feeling fulfilled at the end of the day.Now, in this delightfully illustrated book full of axioms and anecdotes, Sinek expands that vision with new ideas that will inspire readers to overcome obstacles and become the leaders they wish they had.The book is o

★ 全球暢銷300萬冊，改變無數領導者思維的經典★ TED超熱門演講原點，點閱近5000萬次★ 成功的關鍵，不是「做什麼」，而是「為什麼」★ 15週年全新修訂版，重新定義影響力與領導力為什麼有些人與組織，總能激發創新、影響他人，甚至改變世界？賽門．西奈克提出一個看似簡單卻深刻的問題——「為什麼」。他發現，真正卓越的領導者，從不只關注「做什麼」或「怎麼做」，而是從「為什麼」出發。無論是馬丁．路德．金恩、賈伯斯，還是萊特兄弟，他們的共通點不在背景，而在於清楚傳達自身的信念與使命。本書以清晰有力的架構，揭示「黃金圈理論」，帶領讀者理解：當人們認同你的理念，而非僅僅產品本身，真正的影響力才會產生。在資訊爆炸、社群媒體主導的時代，重新找回「WHY」，更顯重要。這不只是一本談領導的書，而是一場關於信念、影響力與人生方向的深度思考。The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the author'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO-----------Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:Why are some people and organisations more innovative, more influential, and more profitable than others?The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people w

NEW YORK TIMES BESTSELLERThe New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are y

So many organizations and individuals are obsessed with winning. But how do you win a game that never really ends? There is no such thing, for example, as "winning" business.Simon Sinek's Start With W

So many organizations and individuals are obsessed with winning. But how do you win a game that never really ends? There is no such thing, for example, as "winning" business.Simon Sinek's Start With W

The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite gam

So many organizations and individuals are obsessed with winning. But how do you win a game that never really ends? There is no such thing, for example, as "winning" business.Simon Sinek's Start With W

The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with a new chapter on millennials in the workplace, based on Simon Sinek's viral video

Simon Sinek's recent video on 'The Millennial Question' went viral with over 100M views and his TED Talk on the million copy bestseller Start with Why is the third most watched of all time. Sinek's la

The highly anticipated follow-up to the acclaimed bestseller Start With Why Simon Sinek’s mission is to help people wake up every day inspired to go to work and return home every night fulfilled by

Why are some people and organisations more inventive, pioneering and successful than others?And why are they able to repeat their success again and again? In business, it doesn't matter what you do, i

為什麼有些人與組織，總能激發創新、影響他人，甚至改變世界？賽門．西奈克提出一個看似簡單卻深刻的問題——「為什麼」。他發現，真正卓越的領導者，從不只關注「做什麼」或「怎麼做」，而是從「為什麼」出發。無論是馬丁．路德．金恩、賈伯斯，還是萊特兄弟，他們的共通點不在背景，而在於清楚傳達自身的信念與使命。本書以清晰有力的架構，揭示「黃金圈理論」，帶領讀者理解：當人們認同你的理念，而非僅僅產品本身，真正的影響力才會產生。在資訊爆炸、社群媒體主導的時代，重新找回「WHY」，更顯重要。這不只是一本談領導的書，而是一場關於信念、影響力與人生方向的深度思考。“A powerful and penetrating exploration of what separates great companies and great leaders from the rest.”—Polly LaBarre, coauthor of Mavericks at WorkThe inspirational bestseller that ignited a movement and asked us to find our WHYDiscover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.START WITH WHY asks (and answers) the question

The most important question for any organization ThereA's a naturally occurring pattern shared by the people and organizations that achieve the greatest long-term success. From Martin Luther King Jr. to Steve Jobs, from the pioneers of aviation to the founders of Southwest Airlines, the most inspiring leaders think, act, and communicate the exact same wayA-and itA's the complete opposite of everyone else.The common thread, according to Simon Sinek, is that they all start with why. This simple question has the power to inspire others to achieve extraordinary things.Any organization can explain what it does; some can explain how; but very few can clearly articulate why. Why do we offer these particular products or services? Why do our customers choose us? Why do our employees stay (or leave)? Once you have those answers, teams get stronger, the mission clicks into place, and the path ahead becomes much clearer.Starting with why is the key to everything from putting a man on the moon to l