Over the past forty years, the concepts of brands and branding have developed from words that referred to logos and packaging typically found on consumer goods to a vast range of products, services, e
Over the past forty years, the concepts of brands and branding have developed from words that referred to logos and packaging typically found on consumer goods to a vast range of products, services, e
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run cou
Situating contemporary critical praxis at the intersection of the social, the political, and the rhetorical, this book is a provocative inquiry into the teaching philosophies of Plato’s Socrates and P
'Postmodern Marketing II is so delightful, exciting, and chock full of good ideas that I raced through it at breakneck speed. It is at once extremely clever, extremely funny, and extremely serious.'
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity.Marketing — The Retro Revolution explain
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explai
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on
Situating contemporary critical praxis at the intersection of the social, the political, and the rhetorical, this book is a provocative inquiry into the teaching philosophies of Plato’s Socrates and P
