You are shrunk to the height of a penny and thrown in a blender. The blades start moving in sixty seconds. What do you do? If you want to work at Google, or any of the world's top employers, you'll ne
How do you predict something that has never happened before?There's a useful calculation being employed by Wall Street, Silicon Valley and maths professors all over the world, and it predicts that the
How do you predict something that has never happened before?There's a useful calculation being employed by Wall Street, Silicon Valley and maths professors all over the world, and it predicts that the
We are hard-wired to believe that the world is more predictable than it is. We chase 'winning streaks' that are often just illusions, and we are all too predictable exactly when we try hardest not to
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of pr
