This guide shows how to identify a company's protectable assets, initiate steps to protect those assets, and use them to generate additional income. Specific chapters cover selection, application, ma
Asserting that knowledge is a key source of competitive strength and intelligent strategy, Hatten and Rosenthal (business, Boston U. and consultants, both) present a model, test, and review to help fr
Contending that building customer loyalty requires common sense, a big-picture focus, and ongoing attention to details, Timm (organizational leadership and strategy, Brigham Young U.) presents seven s
This book/CD-ROM package blends theory, methods, psychology, and practice to introduce project management. It covers project management basics, from planning a project to evaluating performance, measu
Shows sales representatives how to outperform their competition and dominate their market by selling improved customer profits rather than products or services. This sixth edition contains many new st
Offers everything needed to design and deliver a complete employee workshop that covers listening, assertiveness, resolving conflict, and coordinating action. Gives step-by-step guidelines for effecti
Steinbock (researcher, Columbia Business School Institute for Tele-Information) traces the development of the Finnish Nokia Corporation, from its obscure origins to its current status as a global powe
Economies rise and fall. Technologies come and go. But companies that develop outstanding leadership within their ranks can weather any business storm. "Leadership," say authors Fulmer and Goldsmith,
A California business consultant introduces his "jigsaw management" model for sane business growth, in which knowing what the completed picture should look like (goals) leads to zeroing in on which pi
Cohan, president of a management consulting firm specializing in new business opportunities, evaluates the value of getting into e-business, covering topics such as the economic benefits of e-commerce
Rosen, an international consultant who helps companies implement their e-commerce plans, answers questions surrounding business and technical aspects of e-commerce. She explains market considerations,
Offers a model for building organizations that can swiftly and effectively respond to rapidly changing business needs. This method has been fine-tuned in hundreds of large and small companies, and val
If your company needs to develop a more scientific strategic approach - one that's sophisticated and creative, yet rigorous and results-oriented - this book is for you.You've probably discovered that
From tragic accidents to public relations fiascos, we live in an increasingly crisis-ridden society. In fact, half of the major industrial accidents of the past century occurred in the last 20 years.
Shows how to use 12 technological tools for attracting Web shoppers and converting them to buyers. Detailed descriptions of techniques are written in plain language and supported by case studies taken
A practical, systematic guide to improving and increasing influencing skills. "I told him exactly what to do. I couldnt have been clearer or more direct--and he still didnt do it!" And maybe thats exa
Organizations have always assessed and managed risk, but until recently this function has been isolated and little understood. Now risk management is moving into a broader spotlight, taking its rightf
Hammer gives a frank recounting of her mid-career reinvention from a linguistics professor to founder and president of a software company working in data integration management. Lessons she learned on
Overviews Internet security for organizations, without getting into micro-level details of implementation. Shows how to analyze a company's systems in terms of security risks, and explains how to des
Mello draws on years of experience in product development, hardware engineering, software development, and marketing, in creating this text for executives and new-product professionals. She presents
Bean and Radford (consultants in marketing and development) argue that many new products fail because companies lack a reliable process for creating and marketing them. In this book, they offer a met
A new-economy guide to organizational leadership. Harper (management, U. of North Carolina at Wilmington) outlines steps for anticipating change through scenario planning, strategic thinking, and acti
