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Learn the rules of today’s tech-driven publishing landscape! The Elements of Internet Style is the first guide to embrace the new reality of creating content in the electronic age. It is packed with t

Fine artists are taught many things about the craft of art in the various art schools and university art programs, but rarely do they learn much if anything about how to make a career of their talen

This groundbreaking resource demonstrates how to use digital imaging and the Internet as the cornerstone of a successful photography business. Topics covered include setting business goals, marketing,

The Indispensable Roadmap Artists Need to Navigate Their CareersWhile all art is unique, the challenges artists face are shared regardless of background, experience, or artistic medium. With decades o

Master the business side of architecture with advice from an expert architect.

Legal Forms for Everyone is the ultimate self-help legal guide that will save hours of research time and money in legal fees. Written by an experienced attorney, this book is complete with the most co

With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth inf

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying prici

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choice

Written for designers, directors, and students, this guide focuses on the design of theatrical scenery, costumes, and lighting. Part 1 explores the preliminary design process, with material on script

The theater is in the midst of a digital revolution! This book provides readers with an easy-to-understand overview of the digital technology currently available for the stage. In clear language, Digi

How to tell a story with sound and images--from raw footage to finished film * Everyone is a film editor now--if they want their videos to rise to the top at YouTube * Spells out all the tools of edit

Theater veteran Lisa Mulcahy's extensive professional experiences are supplemented with the wisdom of esteemed theater company heads from highly regarded institutions such as Chicago City Limits, Whe

"Dave's book is a terrific collection of real stories from the animation world. Many of them are proof that a director needs to think with both sides of her or his brain. I don't think they teach this

Leading brand designer Marc Gobe builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers.

Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and br

Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the

The first book to trace the rise of documentaries as mainstream entertainment * Newfound box-office clout makes documentaries big business * Interviews with Michael Moore, Morgan Spurlock, Al Gore, S

The Business of Studio Photography is packed with proven strategies for starting a new studio or improving an existing one—and now this classic book has been thoroughly updated and revised for

Packed with tips and lavishly illustrated, Designing Logos is an accessible reference for the design and implementation of a logo - from the initial creative thought process, through the presentation

At last! The eagerly anticipated revised edition of the photographer’s "business bible" is here, fully updated with the last word on key business practices, industry standards, and resources. U

Do you know what it takes to manage a performing arts organization today? In this comprehensive volume, more than 100 managers of top nonprofit and commercial venues share their winning strategies.* Financial management, building a funding base, labor relations, much more* Explores the realities of running a performing arts organization todayFrom theater to classical music, from opera to dance, every type of organization is included, with information on how each one is structured, key managerial figures, its best-practices for financial management, how it handles labor relations, and more. Kennedy Center, the Brooklyn Academy of Music, Lincoln Center, the Mark Morris Dance Company, the New Victory Theater, the Roundabout Theater, the Guthrie Theater, Steppenwolf Theater Company, and many other top groups are represented. Learn to manage a performing arts group successfully in today’s rapidly changing cultural environment with Performing Arts Management.

Up close and personal with Broadway’s brightest lights of the past, present, and future.* Firsthand accounts, rare interviews, backstage anecdotes* Insider ideas from Disney, Jujamcyn, Mackintosh, Wei

Acting the Song offers a contemporary, integrated approach to singing in musicals that results in better-trained, smarter performers everyone wants to work with. Directors, teachers of musical theater

‧ 22 handy forms on CD-ROM to meet artists’ needs, with directions‧ Protects artists’ rights‧ Replaces ISBN 1-58115-031-8The third edition of this eminently useful book includes new forms for commerci

Introduction by Robert MacNeilThe bible of creative residency programs returns, with fresh information and new features for artists of all disciplines. More than 300 programs worldwide are described,

With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth inf

Talented people of all levels can find profitable careers in today's cutthroat music industry with the help of this definitive guide. A wide variety of careers in the music business are fully describe

Graphic design students will get a firm grip on the theory and practice of communication design with this unique work that inspires young designers to look beyond aesthetic concerns and develop an int

A one-stop resource to shooting and selling nature photography, this guide provides a comprehensive real-life account of the field's working conditions along with the artistic, business, and technical

This unique reference—more than 10 years in the making—chronicles the history of type in America through the typefaces and biographies of 62 of the most influential type designers. With coverage of 33

This indispensable guide gives anyone with studio art training the vital tools and breadth of information they need to develop and succeed in the fine and applied arts. It covers the full spectrum of

This updated edition of the much-heralded classic of page design offers surefire ideas and inspiration to anyone stuck with the task of designing cutting-edge printed material. This book is a collecti

With input from a diverse range of industry experts/designers, theorists, critics, historians, and curators, this anthology is the first to focus exclusively on the history of industrial design.This p

Steven Heller and Georgette Balance have assembled an anthology of graphic design history in this collection of long-lost essays. Forty critical essays by leading writers, along with an interview wit

This insider's look at inherited wealth in the United States explores the complex meanings of money and success in American sociey with a new introduction that examinies whether America's privileged c

Coming up with a million-dollar idea is only the first step in what might seem like a long and difficult process. In The Patent Guide, Second Edition, experienced patent attorneys Carl W. Battle and A

In Drawing with Dynamic Perspective, rather than teaching readers what to measure or how ?clean up” to a crisp line, the focus is on how to think?how to scribble on a paper napkin or doodle in a sketc

It is no secret that we are living in an increasingly litigious society. What may come as a surprise, though, is that we are far more likely to be involved in a costly legal dispute with a former love

This second edition is updated throughout and includes additional material on time management and numerous interviews with leading designers. Empowered by the step-by-step guidance in this book, inter