Listening to Type ─ Making Language Visible

With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what readers look for and respond to. Chapters cover:

The language of type
Space and type
Typographic unity
What makes readers respond
Type and identity
Evolving type treatments
Readability and legibility
A timeline of the evolution of writing and typography

Designer Alex W. White packs the pages with fifteen hundred imagemodern and ancient, specially created and foundthat illustrate typographic concepts and continue to yield more complexity and connectivity with each viewing.Listening to Type proves that type is much more than groups of letterforms on a page: it is a language that has the ability to convey meaning and evoke emotions beyond the spoken words it symbolizes.

Alex W. White is an award-winning design consultant and typographer working in New York City. He is the author of four bestselling books, includingThe Elements of Graphic Design and Advertising Design and Typography, both published by Allworth Press. He serves as president of the Type Directors Club, and has taught at Parsons School of Design, Syracuse University, the Fashion Institute of Technology, Hartford Art School, and City College of New York. He holds degrees in advertising design and graphic design from Syracuse University and Kent State University. He lives in New York City.