"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liber
In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the l
The author of The Design of Everyday Things links human emotions and perceptions to how we relate to ordinary objects as he explains why attractive things really do work better. 40,000 first printing.
This award-winning book by a Harvard landscape architect proves how important it is to understand the natural settings of cities—their air, water, geology, plant, and animal life—to create better, mor
Drawing from a study of over 2,500 people in 460 companies, Simplicity has been hailed as " a breakthrough in the design of understanding," a book that "outlines the future of leadership." It's a powe
We may regard ourselves as the most advanced species on the planet, but have we really reached our optimum design? Isn’t there always room for improvements? Before you answer, let noted evolutionary b
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, revea
