Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rat
From beloved international reporter Asne Seierstad comes a remarkable exploration of the lives of ordinary Serbs under the regime of Slobodan Milosevic - during the dramatic events leading up to his
To many of us, the Earth’s crust is a relic of ancient, unknowable history. But to a geologist, stones are richly illustrated narratives, telling gothic tales of cataclysm and reincarnation. Fo
The "Business Bible" that captured the imaginations and fueled the ambitions of readers from the boardroom to the mailroom has now been completely revised and updated to reflect the state of the busi
The exhortation to "Go West!" has always had a strong hold on the American imagination. But for the gays, lesbians, and transgendered people who have moved to L.A. over the past two centuries, the Ci
From Madonna's music videos to the glossy pages of celebrity magazines and back to the Lower East Side of Manhattan, Jewish mysticism has stepped into the modern consciousness like never before. In t
Speaking to his supporters at the end of the Montgomery bus boycott in 1956, Martin Luther King, Jr., declared that their common goal was not simply the end of segregation as an institution. Rather,
From one of the world's most passionately engaged literary citizens comes Writing with Intent, the largest collection to date of Margaret Atwood's nonfiction, ranging from 1983 to 2005. Composed of a
American superiority is deteriorating faster than you think. Powerful trends are converging to rapidly shift wealth and power to Asia-and, as acclaimed international trade expert Clyde Prestowitz sho
During World War II, prisoners of war were required by the Geneva Conventions to be treated according to established rules. But in late 1944, when a large number of Americans were captured or surrende
What caused the Black Death? What really happened to the Russian Royal Family? Did Anastasia survive the Russian revolution? Could the unnamed victims of the Titanic be returned to their families? In
From the reinvention of French food through the fine dining revolution in America, Daniel Boulud has been witness to, and creator of, our contemporary food culture. A modern man with a classical found
Published to acclaim and controversy a decade ago, Sperm Wars is a revolutionary thesis about sex that turned centuries-old biological assumptions on their head.Evolution has programmed men to conquer
Explains how to accomplish sustainable business growth through environmentally and socially "friendly" practices, arguing that principles based on the idea of social responsibility can provide a viabl
In the course of his numerous talks and presentations to college and grade school students, civic clubs, and nursing homes, climatologist Randy Cerveny found that people of all ages are fascinated by
At the forefront of the cognitive revolution, renowned psychiatrist Aaron T. Beck turned to information processing in order to understand the sources, consequences, and cures of anxiety disorders and
Arguing that the "peer-to-peer" relationship is the most important dynamic in the modern era, the author takes the fight over the "freedom to share" information into the halls of the library--an insti
The author of The Design of Everyday Things links human emotions and perceptions to how we relate to ordinary objects as he explains why attractive things really do work better. 40,000 first printing.
In the book that he was born to write, provocateur and best-selling author Christopher Hitchens inspires future generations of radicals, gadflies, mavericks, rebels, angry young (wo)men, and dissiden
Dinesh D'Souza rose to national prominence as one of the founders of the Dartmouth Review, a leading voice in the rebirth of conservative politics on college campuses in the 1980s.He fired the first p
Psychologists and philosophers have long grappled with the mysteries of dreaming, and now-thanks largely to recent innovations in brain imaging -neuroscientists are starting to join the conversation.
Anzio was one of the greatest battles of World War II-a desperate gamble to land a large amphibious force behind German lines in Italy in the hope that the war could be shortened by capturing Rome. It
Can a human being really spontaneously burst into flames? Just how deadly is the Bermuda Triangle? And what's the real story behind all those alien abductions? The answers to these and many other que
A major new study of product development practices and their results augments the new edition of a best-selling book on how companies can better deliver successful new products to the marketplace. 15,
From William S. Burroughs to DMX, Patti Smith to Boxcar Bertha, The Outlaw Bible of American Literature is a volcanic eruption of language in the voices of revolutionaries and hoboes, boxers and gang
The Epic of New York City is among the most comprehensive books ever published on New York City. From Peter Stuyvesant to Boss Tweed to Fiorello LaGuardia, from the first subway (one block long) to t
Twenty-four experts on the subject of immigration explore the latest wave of newcomers to American shores, comparing them to immigrants of old and wondering if they will assimilate as successfully as
A history of the use of surveillance in the United States, from the antebellum South to the present day, examines the politics of surveillance, the balance between security and intrusion, who is watch
From humble beginnings, the Knights Templar rose to become the most powerful military religious order of the Middle Ages. Formed to protect pilgrims in the Holy Land, the crusaders rapidly gained wea
Birstein, a former member of the Russian Academy of Science, uses his experiences as a Soviet scientist and his access to Russian language sources to publicize previously unknown information about bio
Sir Winston Churchill was a well-traveled man. By the time he was twenty-five, his thirst for adventure had taken him to Cuba, India's North-West frontier, the Sudan, and South Africa, as well as to b
Sex Sells! illuminates the arc from repression to obsession, showing how sexual mores have changed during the last five decades. Not only does the author examine the broad range of media genres that
From classic stories to original contributions, fifty inspirational essays from writers around the world offer a message of hope in the face of difficult times, with writings from such luminaries as M
Describes the economic and social impact of the two-income family, explaining why sending mothers to work has made families more vulnerable economically, pointing to the intense bidding war for housin
Cheeky, original, and decidedly practical to boot, Sin Boldly! is unlike any other writing handbook available. Jammed with sage advice, genuine encouragement, and surprising examples (of how to write
In The Partnership Charter, psychologist and business mediation expert David Gage offers a comprehensive guide to the art of establishing and maintaining a business partnership. The centerpiece of his
Overpopulation has long been a global concern. But between modern medicine and reduced fertility, world population may in fact be shrinking--and is almost certain to do so by the time today's childre
From 24-hour-a-day "girl cam" sites on the World Wide Web to trash-talk television shows like "Jerry Springer" and reality television programs like "Cops," we've become a world of voyeurs. We like to
From 1939 until 1942, Hitler's U-boats-the submarine fleet dubbed the "gray wolves"-threatened to accomplish what his air force had been unable to achieve: to starve Britain into submission. The ensui
When sexual scandals rocked the American Catholic Church, many observers and faithful alike called on the church to abandon its tenets on the vocation of the priesthood and sexuality outside marriage-
