Contributors from marketing of course, but also economics, industrial engineering, computer science, tourism, and other fields explain the theory and practice of marketing products as environmental
Work teams made of members scattered around the world are becoming more common, and here computer scientists and business scholars explain the drivers of the transformation, demonstrate some of the ch
Fifteen articles by academics in the fields of industrial engineering, informatics and computer science showcase current research in next generation coordinated supply networks. The volume is divided
"This book is a comprehensive reference source for the latest scholarly material on trends, practices, and emerging phenomena of international travel by patients for medical treatment and examines the
"This book explores the development of E-Commerce Web Applications in view of end user accessibility and comfortability. It identifies insights of web sites for improving Business Intelligence of E-Co
The integration of technology into entrepreneurial initiatives has led to the use of online communities to raise funds for projects and ventures. Through the use of social media platforms and the soci
"This book provides relevant insights for academics, deepening the topic of sustainability accounting systems within small business. It also provides contributions about the features of sustainability
This work highlights strategies for management of intellectual capital within multinational organizations. A section on leadership examines issues related to facilitating the use of intellectual capit
In this work for students, practitioners, and researchers, international contributors from academia and the private sector explore business applications of the new generation of collaborative web tech
Business management and marketing researchers use a wide range of research methodologies to reveal drivers for web entrepreneurial initiatives in different regions of the world. Among their topics
Editors Rishi and Sharma present readers with a collection of academic and professional perspectives on contemporary and emerging applications for artificial intelligence in a wide variety of orga
"This book explores the theoretical foundation and development values influencing the choices by the key development actors in developing countries of the types of activities and the tools for underta
"This book focuses on the importance of brand equity for long-term companies profitability, taking into account the complexity of the environment as a resultant factor that increasingly complicates th
The significance of big data can be observed in any decision-making process as it is often used for forecasting and predictive analytics. Additionally, big data can be used to build a holistic view of
Editors Nadda, Dadwal, and Rahimi present readers with a collection of professional and research perspectives on various opportunities for service sector entrepreneurship in emerging economies thro
Societal demands, needs, and perspectives of ethical and socially responsible behavior within business environments are a driving force for corporate self-regulation. As such, executives must consiste
"This book identifies ways of working which leaders and employees find beneficial when co-operating and collaborating online, and develops new theories for understanding the online working environment
"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management,
"This book is a reference source for the latest scholarly material on the management of knowledge resources in smaller-scale enterprises, highlighting theoretical foundations and real-world applicatio
"This book discusses new taxonomy of marketing strategies for growing innovations in emerging markets and provides suggestions as how firms can improve business convergence with consumers and new mark
This work stresses the importance of risk management in enterprises organized into networks. It is intended for scholars, graduate students, and researchers in virtual enterprises and supply chain man
Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel ap
Business and engineering specialists from the UK, Australia, Tunisia, Pakistan, and Thailand present 12 chapters on the use of social media in marketing. They discuss digital marketing for affinity ma
"This book considers strategic and economic relations - as well as alliances and the significance of the incoming US administration for global relations - in matters not just related to trade and secu
From presentations to a July 2015 conference on operations and supply chain management at the University of Nottingham-Ningbo China, 12 papers that discuss big data were selected for publication he
In the era of globalization, foreign trade has an immense impact upon modern economies. To succeed in the global marketplace, sustainable development in trade practices is an imperative goal for count
A special kind of information system was developed as companies came under increasing public and government pressure to clean up their own messes rather than dump them for someone else to deal with. O
"This book explores the relations between four main topics: information and communications technology, cultural heritage, etourism, and assistive technologies and accessibilities. The book contains a
"This book expands the fields of management, knowledge management, organizational development and learning. It facilitates in bench marking global practices in knowledge management but help the organi
"This book explores how modeling and simulation can be applied to provide value in business and presents practical examples. It shows the possibility of studying innovation and technology management t
"This book provides a motivation for considering interviewing as communicative practice and to theorize it as patterns of human communication. The forms of interviewing include activity structured and
"This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, d
