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出版日:2015/01/01 作者:Wener W. K. Hoeger; Sharon A. Hoeger  出版社:Cengage Learning  裝訂:平裝
Discover the benefits of an active, healthy lifestyle with PRINCIPLES AND LABS FOR PHYSICAL FITNESS, 10th Edition! Emphasizing behavioral modification approaches, husband-and-wife fitness gurus Werner
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出版日:2015/01/01 作者:H. Stephen Stoker  出版社:Cengage Learning  裝訂:精裝
Succeed in chemistry with GENERAL, ORGANIC, AND BIOLOGICAL CHEMISTRY'S clear explanations, engaging visual support, and easy usability. Ideal for allied health majors, this Seventh Edition emphasizes
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BUSINESS INTELLIGENCE AND DATA MINING
90 折
出版日:2014/12/31 出版社:Cengage Learning  裝訂:平裝
Data Analytics and Data-based Decision-making are hot topics now. Big Data has entered the common parlance. Many kinds of data are generated by business, social media, machines, and more. Organization
優惠價: 9 2428
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USING ACCOUNTING AND FINANCIAL INFORMATION
90 折
出版日:2014/12/16 出版社:Cengage Learning  裝訂:平裝
Accounting often is referred to as the language of business; unfortunately, many business professionals lack the fluency in this unique language required to perform basic financial analysis, prepare b
優惠價: 9 2428
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RESPONSIBLE MANAGEMENT ACCOUNTING AND CONTROLLING
90 折
出版日:2014/12/05 作者:Daniel A. Ette  出版社:Cengage Learning  裝訂:平裝
Currently accounting and controlling are little involved in responsible business. This book offers a responsible controlling framework and a 12-step roadmap how management accounting and controlling c
優惠價: 9 2428
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IMPROVING SALES AND MARKETING COLLABORATION
90 折
出版日:2014/11/29 作者:Avinash Malshe; Wim Biemans  出版社:Cengage Learning  裝訂:平裝
This book discusses the often problematic relationship between marketing and sales in B2C and B2B firms in terms of the inherent (and the ones that crop up from time to time) problems, causes and solu
優惠價: 9 2428
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COMPARING EMERGING AND ADVANCED MARKETS
90 折
出版日:2014/09/19 出版社:Cengage Learning  裝訂:平裝
"Goncalves and Xia provide an excellent analysis and framework for understanding the impact emerging economies will have on the global economy. Great primer for those interested in understanding the o
優惠價: 9 2428
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ADVANCED ECONOMIES AND EMERGING MARKETS
90 折
出版日:2014/09/08 出版社:Cengage Learning  裝訂:平裝
There is intense competition among emerging markets to capture their share of the global economy. This book addresses questions that are germane to accomplishing this goal. Most important to this end
優惠價: 9 2428
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PROFITING FROM SERVICES AND SOLUTIONS
90 折
出版日:2014/08/15 作者:Valarie A. Zeithaml; Stephen W. Brown; Mary Jo Bitner  出版社:Cengage Learning  裝訂:平裝
Manufacturers and other goods-dominant companies are eager, yet struggling, to broaden their offerings by growing monetized services supporting customers. The literature and managerial best practices
優惠價: 9 2428
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出版日:2014/08/06 作者:Walter Nicholson; Christopher M. Snyder  出版社:Cengage Learning  裝訂:精裝
INTERMEDIATE MICROECONOMICS AND ITS APPLICATION offers an exceptionally clear and concise introduction to the economics of markets. This proven text uses a managerial focus and includes relevant appli
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出版日:2014/06/13 作者:Narayan S. Umanath; Richard W. Scamell  出版社:Cengage Learning  裝訂:精裝
Rather than the broad array of topics in most textbooks on business databases, Umanath and Scamell focus on data modeling and database design to provide a robust understanding of these core areas. Thi
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VIRAL MARKETING AND SOCIAL NETWORKS
90 折
出版日:2014/05/21 作者:Maria Petrescu  出版社:Cengage Learning  裝訂:平裝
In 1994, Rust and Oliver were predicting the death of traditional, outbound advertising stating that, by the year 2010, new media and the new marketing will be the dominant paradigm. While traditional
優惠價: 9 2428
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出版日:2014/05/16 作者:Lois Fichner-Rathus  出版社:Cengage Learning  裝訂:平裝
Packed with hundreds of examples of classic and contemporary art, FOUNDATIONS OF ART AND DESIGN, 2E delivers a comprehensive guide to basic design that provides the ideal foundation to design principl
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出版日:2014/05/09 作者:Lois Fichner-Rathus  出版社:Cengage Learning  裝訂:平裝
Packed with hundreds of examples of classic and contemporary art, FOUNDATIONS OF ART AND DESIGN, 2E delivers a comprehensive guide to basic design that provides the ideal foundation to design principl
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出版日:2014/04/16 作者:Charles E. Thomas  出版社:Cengage Learning  裝訂:平裝
Developed by the recognized authority in the field, PROCESS TECHNOLOGY EQUIPMENT AND SYSTEMS, 4e introduces you to the concepts and techniques used in today's most sophisticated manufacturing faciliti
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GLOBAL BUSINESS AND CORPORATE GOVERNANCE
90 折
出版日:2014/04/15 作者:John Thanopoulos  出版社:Cengage Learning  裝訂:平裝
The after World War II businesses are creating new standards of social enhancement, education and research where the commanding force is the human enterprise--by far a better vehicle of progress than
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出版日:2014/02/11 作者:Richard A. Mann; Barry S. Roberts  出版社:Cengage Learning  裝訂:精裝
The most complete, credible, and authentic business law text available, the Sixteenth Edition of SMITH & ROBERSON'S BUSINESS LAW by Richard A. Mann and Barry S. Roberts continues a long tradition
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出版日:2014/02/07 作者:James D. Gwartney; Richard L. Stroup; Russell S. Sobel; David A. Macpherson  出版社:Cengage Learning  裝訂:平裝
MACROECONOMICS: PRIVATE AND PUBLIC CHOICE, Fifteenth Edition, reflects current economic conditions, enabling you to apply economic concepts to the real world. The up-to-date text includes analysis and
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出版日:2014/02/03 作者:James D. Gwartney; Richard L. Stroup; Russell S. Sobel; David A. Macpherson  出版社:Cengage Learning  裝訂:精裝
ECONOMICS: PRIVATE AND PUBLIC CHOICE, Fifteenth Edition, reflects current economic conditions, enabling you to apply economic concepts to the real world. The up-to-date text includes analysis and expl
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出版日:2014/02/03 作者:James D. Gwartney; Richard L. Stroup; Russell S. Sobel; David A. Macpherson  出版社:Cengage Learning  裝訂:平裝
MICROECONOMICS: PRIVATE AND PUBLIC CHOICE, Fifteenth Edition, reflects current economic conditions, enabling you to apply economic concepts to the real world. The up-to-date text includes analysis and
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2014/01/15 作者:Susan M. Hillier; Georgia M. Barrow  出版社:Cengage Learning  裝訂:平裝
No field of study more completely integrates the mature person over the life course than does gerontology. Understanding senior citizens-who represent a continually growing population-is becoming incr
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出版日:2014/01/01 作者:Katherine Miller  出版社:Cengage Learning  裝訂:精裝
ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consistent
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出版日:2014/01/01 作者:Edward Finegan  出版社:Cengage Learning  裝訂:平裝
Whatever you do and wherever you go, you use language to interact. This text explains what human language is and how it works, giving you a look into the multiple fascinating and surprising facets of
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出版日:2014/01/01 作者:Gerald Keller  出版社:Cengage Learning  裝訂:精裝
STATISTICS FOR MANAGEMENT AND ECONOMICS, Tenth Edition, emphasizes applications over calculation. It illustrates how vital statistical methods and tools are for today's managers--and teaches you how t
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出版日:2014/01/01 作者:Charles Henry Brase; Corrinne Pellillo Brase  出版社:Cengage Learning  裝訂:精裝
UNDERSTANDABLE STATISTICS: CONCEPTS AND METHODS, Eleventh Edition, is a thorough yet accessible program designed to help readers overcome their apprehensions about statistics. The authors provide clea
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出版日:2014/01/01 作者:Cathy Okrent  出版社:Cengage Learning  裝訂:精裝
Taking a case approach, this proven book provides an accessible overview of tort law for paralegals who work on personal injury matters. Hypothetical scenarios in every chapter demonstrate how abstrac
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出版日:2014/01/01 作者:Charles Gilmore  出版社:Cengage Learning  裝訂:精裝
MATERIALS SCIENCE AND ENGINEERING PROPERTIES is primarily aimed at mechanical and aerospace engineering students, building on actual science fundamentals before building them into engineering applicat
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出版日:2013/08/08 作者:Nadine Basta; Phd Brown Cissp Cisa Mary  出版社:Cengage Learning  裝訂:平裝
Delivering up-to-the-minute coverage, COMPUTER SECURITY AND PENETRATION TESTING, Second Edition offers readers of all backgrounds and experience levels a well-researched and engaging introduction to t
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EFFECTIVE INTERVIEWING AND INFORMATION GATHERING
90 折
出版日:2013/06/03 作者:Tom Diamante  出版社:Cengage Learning  裝訂:平裝
This book is an invaluable, instructional field manual for any professional who needs to obtain and interpret information gathered directly by and from people, without recourse to a technological inte
優惠價: 9 2428
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出版日:2013/04/16 作者:Alan Jefferis  出版社:Cengage Learning  裝訂:精裝
Master the skills most important for drawing, detailing, and designing residential structures with RESIDENTIAL DESIGN, DRAFTING, AND DETAILING, 2E. This step-by-step presentation centers exclusively o
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出版日:2013/03/26 作者:W. Oren Parker; R. Craig Wolf; Dick Block  出版社:Cengage Learning  裝訂:精裝
Now in full color and packed with professional information and cutting-edge technologies, SCENE DESIGN AND STAGE LIGHTING, Tenth Edition, equips you with the most up-to-date coverage available on scen
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BUSINESS MODEL DESIGN AND LEARNING
90 折
出版日:2013/03/12 作者:Barbara Spencer  出版社:Cengage Learning  裝訂:平裝
This book is aimed at aspiring entrepreneurs and practicing managers who want to create, identify, or articulate business models that will serve as the foundation for success for their businesses, as
優惠價: 9 2428
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出版日:2013/03/06 作者:David L. Goetsch  出版社:Cengage Learning  裝訂:平裝
Rapidly changing infrastructure along with new products and manufacturing processes are making expertise in architectural, civil, pipe, and structural design increasingly essential for modern drafting
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出版日:2013/02/21 作者:Mary Ellen Zator Estes  出版社:Cengage Learning  裝訂:精裝
Gain confidence and competence with HEALTH ASSESSMENT & PHYSICAL EXAMINATION, fifth edition! Promoting healthy outcomes in patients begins with thorough and knowledgeable assessment, a key nursing
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出版日:2013/01/31 作者:Arnold J. Goldman; William D. Sigismond  出版社:Cengage Learning  裝訂:平裝
BUSINESS LAW: PRINCIPLES AND PRACTICES, 9E has been revised dramatically to enhance learning! The 9th edition offers a new learning system with clear learning objectives to guide students. The fresh t
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出版日:2013/01/16 作者:James M. McCormick  出版社:Cengage Learning  裝訂:平裝
Offering detailed, up-to-the-minute coverage, AMERICAN FOREIGN POLICY AND PROCESS, ADVANTAGE SERIES, 6e examines the differing approaches to U.S. foreign policy for presidential administrations during
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BUSINESS MODELS AND STRATEGIC MANAGEMENT
90 折
出版日:2013/01/02 作者:Newth  出版社:Cengage Learning  裝訂:平裝
The purpose of this book is to understand strategy from a business model perspective. What does that mean' It means that managers have to think rigorously about their value proposition and their reven
優惠價: 9 2428
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出版日:2013/01/01 作者:Raymond A. Serway; John W. Jewett  出版社:Cengage Learning  裝訂:精裝
Achieve success in your physics course by making the most of what PHYSICS FOR SCIENTISTS AND ENGINEERS has to offer. From a host of in-text features to a range of outstanding technology resources, you
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出版日:2013/01/01 作者:Raymond A. Serway; John W. Jewett  出版社:Cengage Learning  裝訂:精裝
Achieve success in your physics course by making the most of what PHYSICS FOR SCIENTISTS AND ENGINEERS has to offer. From a host of in-text features to a range of outstanding technology resources, you
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Social Psychology and Human Nature
90 折
出版日:2013/01/01 作者:Roy F. Baumeister; Brad J. Bushman  出版社:Cengage Learning  裝訂:精裝
You are a member of a social world on a planet that is home to about 7 billion people. This social world is filled with paradox, mystery, suspense, and outright absurdity. Explore how social psycholog
優惠價: 9 2995
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