This book outlines what separates good managers from great managers. Drawing on psychological research, interviews and key examples, Jo Owen identifies seven key mindsets that highlight the consistent
Leading Procurement Strategy shows how to unleash full business value through procurement. The book provides a broad perspective of different industries, underpinning academic theory and short case st
Bringing together 25 unique contributions from the world's foremost thought leaders in luxury management and marketing, The Management of Luxury provides a strategic examination of luxury branding on
"Edited by leading brand analyst Kartik Kompella, The Brand Challenge provides a comprehensive and topical examination of the application of branding across key branding fields, including luxury goods
For professionals in the business of talent development, assessing competence and capability is crucial, especially in relation to recruiting the right leaders. Talent professionals can now use leader
Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key
Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split betwe
Effective, sustainable supply chain networks are an integral part of any organization's success. However, in a global, rapidly evolving environment full of turbulence and uncertainty, supply chains ar
Strategic human resource management has been taken up by academics, consultants and practitioners alike. However, the integration of human resource strategy with overall business strategy is often eas
Building on the theoretical framework he presented with coauthor John P. Wilson in Experiential Learning: A Best Practice Handbook for Educators and Trainers, Beard (Sheffield Business School, Sheffie
Financial management comprises more than accounting and reporting. It is crucial at all stages in the business cycle, whatever the state of your business. Effective Financial Management covers
The BMAT (BioMedical Admissions Tests) is used at many UK universities, including Cambridge, Oxford, Imperial College, University College London, and Royal Veterinary College. It is a subject-specifi
Written for human resources practitioners and managers, this guide outlines how to improve business performance through the effective management of people. The authors explain the concept behind human
This updated edition of "Living the Brand" demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals. Ind shows
Green (School of Leadership, Change, and HR Management, Henley Management College, UK) outlines the process of change management by discussing why organizations need to change, different approaches, a
Facilitators are being called upon to work in international and cross-cultural arenas more than ever before. "Facilitating Multicultural Groups" provides a practical approach for facilitators to enha
This is a paperbound reprint of a 2005 book for marketing professionals. Drawing upon findings from OMD's international UFO (Understanding Fifties and Over) study, marketing strategy consultant Stroud
Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he l
Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price
Appreciative Inquiry (AI) is now a widely recognized process for engaging people in organizational development and change management. Based around conversational practice, it is a particular way of as
Providing an in-depth insight into the management of supply chains in the context of humanitarian logistics, this book considers humanitarian logistics from both a strategic and operational perspectiv
Providing insight into the increasingly important area of supply chain finance, this book offers a clear introduction this subject and demonstrates the importance of the relationship between supply ch
As concern for the environment rises, companies are taking more account of the external costs of logistics-specifically those costs associated with climate change, air pollution, noise, vibration, and
Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social
With increased globalization, off-shoring, and outsourcing, global supply chain management is becoming an important issue for many businesses. Global supply chain management shares some of the main co
As concern for the environment rises, companies are taking more account of the external costs of logistics-specifically those costs associated with climate change, air pollution, noise, vibration, and
With a variety of expert contributors including chief executives, team coaches and consultants, Leadership Team Coaching in Practice offers case studies to illustrate best practice with a detailed ana
The supply base represents a wealth of opportunity that can bring significant value to an organization’s brand value, competitive position and future security.This book discusses the process of Suppli
Strategy is a process of developing the corporate future. While organizations acknowledge the importance of strategy creation and execution, all too often, they don’t get the required results. Strateg
Tungate, a journalist specializing in media, marketing, and communication, examines the world of fashion from a brand perspective. He draws on interviews with individuals working in fashion to detail
Based on direct experience and a realistic understanding of the scope of influence that many coaching champions have within their organizations, Managing Coaching at Work provides practical guidance o
This guide to organizational design provides a grounding in organizational theory coupled with practical advice for building fluid and functional organizations from the ground up. The volume is divide
In Innovation Excellence, author Stephan Scholtissek examines innovations as they relate to companies in the energy and natural resources sectors—sectors which are undergoing massive change as the bal
Marketing consultant Sarah Clelland looks at the latest thinking and trends on best practice in internet retailing. In particular, Internet Retailing explores how the recession is affe
How to Understand Business Finance explains the concepts and translates the jargon of this often confusing subject.With an extensive glossary explaining all the key terms, How to Understand Business
Successful Presentation Skills is packed with practical advice, addressing the common problems many people face when making a presentation. Ideal for the inexperienced speaker and anyone wanting to i
Dealing with Difficult People looks at difficult behaviour – what drives it and how to cope with it.Issues Roy Lilley discusses include: recognizing the seven types of difficult per
Forecasting Financial Markets provides a compelling insight into the psychology of trading behavior and shows how "following the herd" can have disastrous results. It demonstrates how one's ability t
Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. "Creativity in Public Relations" addresses this situatio
