After years of running their own successful global accounting and e-commerce advisory practice, and inspiring thousands of entrepreneurs to expand and globalise their own e-commerce businesses, Dr. Angelos Katsaris and Melanie V. Shabangu set their minds to writing this essential book. It is vital reading for novices entering the e-commerce retailing world, and simultaneously delivers practical, usable tips and premium advice for the more seasoned e-commerce entrepreneurs. This book delves deeply into the considerations that every e-commerce retailer needs to bear in mind when setting out into this new online world, making it a must-have addition to any entrepreneur's library. What makes this book so essential is the authors' unconventional approach to exploring some of the myths and truisms that have crept into the online retailing culture. At the heart of the book flows a number of key themes all linking to the world of cross-border e-commerce and global expansion: Where are you goin
