Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's
The tragic and redeeming story of how one visionary woman built the biggest toy company in the world and created a global icon. Barbie and Ruth is the entwined story of two exceptional women. There
In this long-anticipated, groundbreaking guide to building a portfolio, acclaimed stock pickers and Internet pioneers David and Tom Gardner lay bare the simple philosophy that they have used to help
Learn the keys to Outstanding Success and reveal the millionaire in your mirror Despite never being, as he admits, the best communicator, the most talented manager, or the smartest guy in the ro
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the b
Barbarians at the Gate has been called one of the most influential business books of all time -- the definitive account of the largest takeover in Wall Street history. Bryan Burrough and John Helyar's
