This advanced textbook, now in its second edition, provides an overview of some of the main issues in contemporary epistemology. It is ideal as a set text for an advanced undergraduate or postgraduate
This innovative new textbook, co-authored by an established academic and a leading practitioner, is the first to bring together issues of cloud computing, business intelligence and big data analytics
This book details very simply and for even the most novice of potential analysts not only how to perform analytics which describe what is happening, predict what is going to happen, and optimize respo
"In a variety of sectors ranging from defense to business to political parties there has been an increasing interest in the use of analytics to predict future trends, calculate outcomes, increase effi
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profi
Predictive analytics, big data, and data mining are key topics for organizations who want to leverage the ever increasing amounts of data that organizations hold about their customers and other indivi
This collection of original, interdisciplinary essays addresses the work of Monty Python members beyond the comedy show, films, and live performances. These men are prolific creators in a variety of a
What makes a text readable? Although there are many studies concerned with readability from various perspectives, there have been no recent attempts to consider the field more generally, as an area of
Through the performance of application readers connect the literary text with the world, focusing on elements in the text and comparing them with elements of the external world as they know it, an ope
Videogame, Player, Text examines the playing and playful subject through a series of analytical essays focused on particular videogames and playing experiences. With essays from a range of internation
Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet e
Meaning Making in Text extends the notion of text as a vehicle for ever-changing and complex forms of communication. Based on recent developments in Systemic Functional Linguistics (SFL), it proposes
This lively and engaging text introduces students to the key contemporary issues in the study of gender and the media. Integrating cultural theory with text-based criticism, Gender in the Media analys
A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers,
No one working today in Middle English studies or in period-related film and/or documentary can proceed untouched by Terry Jones' thought-provoking views. Through films such as Monty Python and the Ho
Updated and revised, this second edition applies advanced financial analytics within a strategic framework that recognizes an environment where sustainable competitive advantage is a progressively mor
This radically revised text is uniquely tailored to fit the needs of final year social work trainees. With an emphasis on refining and deepening professional skills, the text offers clear guidance on
This collection of essays focuses attention on the broad issue of Renaissance textuality, exploring such topics as the position of the reader relative to the text; the impact of editorial strategies a
This revision of a widely adopted critical edition presents the 1831 text of Mary Shelley's English Romantic novel along with critical essays that introduce students to Frankenstein from contemporary
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equi
This book explores a novel methodological approach which combines analytical techniques from linguistics and geography to bring fresh insights to the study of poverty. Using Geographical Text Analysis
The purpose of this text is to provide the reader with a comprehensive understanding of the nature of violence, aggression, extremism, and ethnic hate crimes in the US, and to explicate how community
Focusing specifically on solo making and performing, this unique and exciting text allows the experts to speak for themselves. In interviews with Misri Dey, six recognised solo performers working acro
Focusing specifically on solo making and performing, this unique and exciting text allows the experts to speak for themselves. In interviews with Misri Dey, six recognised solo performers working acro
This book is open access under a CC BY 4.0 license.This cutting edge text considers how Asian philanthropists and charitable organizations break with Western philanthropic traditions and examines the
A concise and practical introduction to OM examining tasks and challenges faced by operations managers, featuring new video interviews with businesspeople showing how 'key ideas' from the text work in
Written by a collection of experts in the field, this important new text provides a critical and constructive analysis of the ways in which service users and carers engage with health and social care
This book frames how existential theory and intervention strategies can be seamlessly integrated with evidenced-based approaches when treating adolescents. This groundbreaking text begins with an
This text offers a theoretical engagement with the ways in which private and public interests - and how those interests have been understood - have framed the changing rationale for broadcasting regul
This introductory creative writing text uses a unique, multi-genre approach to provide students with a broad-based knowledge of their craft, treating them as professional writers. Beginning by discuss
This book examines the use of image and text juxtapositions in conceptual art as a strategy for challenging several ideological and institutional demands placed on art. While conceptual art is general
This introductory creative writing text uses a unique, multi-genre approach to provide students with a broad-based knowledge of their craft, treating them as professional writers. Beginning by discuss
What is it that makes humans engage with a dramatic narrative? Is it linked to our primitive selves, contained within our instinctive experience? This innovative text argues that understanding how and
What is it that makes humans engage with a dramatic narrative? Is it linked to our primitive selves, contained within our instinctive experience? This innovative text argues that understanding how and
A ground-breaking text which introduces the theoretical underpinnings and practical considerations of the growing area reablement. With contributions representative of a number of professions includin
Since its accession to the World Trade Organisation (WTO) in December 2001, China has been committed to full compliance with the Trade-Related Intellectual Property Rights (TRIPS) Agreement. This text
This book, the first in-depth study of authorship in translation, explores how authorial identity is ‘translated’ in the literary text. In a detailed exploration of the writing of East German author
Establishing a critical break with the way we usually experience media as given, this text takes a step back and asks challenging questions about what underpins that experience, and sets out the full
Building on the success of the first Musical Theatre workbook, this text develops students' skills in acting, dancing and singing, preparing them for entry into the profession. Filled with imaginative
This new text examines recent popular Chinese films and derivative cultural phenomena, with a focus on films directed by celebrity-auteur-directors such as Han Han, Guo Jingming, Xu Jinglei and Zhao W
