Free Lunch answers the great mystery of our time: How did our strong and growing economy give way to job uncertainty, debt, bankruptcy, and fear for millions of Americans? Acclaimed reporter David Ca
The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into mak
Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the worldA's largest
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or eve
Everyone knows Scott Adams, the creator of Dilbert, as the king of workplace humor. His insights into the crazy world of business have long been on display in his hugely popular comic strip and bests
Don KeoughA-a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & CompanyA-has witnessed plenty of failures in his sixty-year career (including New Coke).
Insightful summaries of fifteen outstanding management books Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the most relevant and influential busines
If you cut off a spiderA's head, it dies; if you cut off a starfishA's leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders
For more than twenty-five years, in publications such as Texas Monthly, Esquire, Fortune, and now The New York Times, Joe Nocera has shed new light on the giants of the business world - Warren Buffet
A sophisticated guide to todayA's hottest investment vehicleA- exchange traded funds The ETF Strategist is aimed primarily at investment advisers and sophisticated retail investors who are interested
The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone elseA-probably better an
Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to
A"ThereA's fake corporate marketing and then thereA's real marketing. This is the real stuff for real people.A"A-Ben Cohen, co-founder of Ben & JerryA's Ice Cream These days consumers are paying less
An updated edition of the national bestsellerA-now with a new introduction and a new chapter Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created
From the bestselling author of What the CEO Wants You to KnowA-how to rethink sales from the outside in A"We have to face the truth: the process of selling is broken. Customers have more choices and
A"Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I donA't care, as long as itA's shiny and new.A" Wait. According to bestselling
The bestselling author of Perfectly Legal returns with a powerful new exposAc How does a strong and growing economy lend itself to job uncertainty, debt, bankruptcy, and economic fear for a vast num
A"At Starbucks, the coffee has to be excellent, from the sourcing and growing to the roasting and brewing. The vision has to be inspiring and meaningful. Our finances have to be in order. But without
Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992. And for more than fifteen years, he has made great calls on many other stocks
How to develop an all-star staff, even if you donA't know the first thing about managing A"Your employees are, like you and me, flawed and hopeful human beings whose success is at least partly depen
The New York Times bestseller by the most talked about woman in American business. For five and a half years, Carly Fiorina led Hewlett-Packard through major internal changes, the worst technology s
A"I travel the country speaking about No ManA's Land to entrepreneurs and business leaders. Wherever I go, I get the same response. Listeners approach me with sadness in their eyes and say, A'Doug, i
Bruce Greenwald, one of the nationA's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his h
The ultimate guide to customer satisfaction, from the people who understand it better than anyone For nearly forty years, J. D. Power and Associates has been synonymous with measuring customer satis
How to find the A"soft innovationA" that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and t
Everyone gets stuck sooner or later. The big question is how do you get unstuck? People and organizations get stuck because the most ambitious and rewarding work brings with it the most challenges.
After five years of groundbreaking research, Ori Brafman and Rod A. Beckstrom share some gripping stories. The Starfish and the Spider argues that organizations fall into two categories: traditional
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture A The Wall Street Journal and BusinessWeek Bestseller A Finalist for the Goldman Sachs/FT Business Book of the Y
Brings together summaries of seventeen essential marketing classics in a single volume and includes Purple Cow by Seth Godin, Relationship Marketing by Regis McKenna, and The Tipping Point by Malcolm
The new bible for creating more powerful advertising These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-
At last, the ultimate guide to customer satisfaction by the worldA's leading authority on the subject For nearly four decades, J. D. Power and Associates has been measuring consumer satisfaction and
How maverick companies have passed up revenue growthA-and focused on greatness instead Most books about successful businesses focus on public companies, where the definition for success is steady gr
Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selectionA-and master their own evolution Geoffrey Moore is one of the most respected and bestselling names
Is it possible for a company to grow its revenues and profits by 10 percent or more for at least ten consecutive years, not counting acquisitions? ThatA's an incredibly high bar for growth and profit
What does it take to lead people into a burning building? How do the leaders of the New York City Fire Department develop so much loyalty, trust, and grace under pressure that their subordinates will
Now updated with a new prologue! Since the mid-1970s, there has been a dramatic shift in America's socioeconomic system, one that has gone virtually unnoticed by the general public. Tax policies and
This book teaches the techniques and methods used in the country's finest MBA programs. Presented in an accessible question-and-answer format, The Vest-Pocket MBA helps readers quickly pinpoint all t
In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy i
The Marketing Playbook is the step-by-step guide to understanding and applying the five plays that helped make Microsoft a huge success in each market. Just as a coach diagrams plays for his team to
Just as Watergate was the defining story of its time, so Enron is the biggest business story of our time. And just as All the President's Men was the one Watergate book that gave readers the full sto
