A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive i
Almost two decades after it emerged as an essential business tool, competitive intelligence is still finding its way. Despite its recognized importance, companies struggle to acquire the kind of intel
To complement a previous anthology on frontiers of competitive intelligence, contributors primarily from marketing and business, consider some of the issues that still need to be addressed as the fiel
