商品簡介
To complement a previous anthology on frontiers of competitive intelligence, contributors primarily from marketing and business, consider some of the issues that still need to be addressed as the field moves intersects with others and finds new applications such as electronic commerce. They cover external context-specific issues, data and collection and analysis, evaluation and control, and organizational issues. Business practitioners, researchers, and students may be interested. Annotation (c) Book News, Inc., Portland, OR (booknews.com)
