The new rules of persuasion for a diverse world--a twenty-first-century update of Dale Carnegie's How to Win Friends and Influence People by a popular professor at Yale School of Management, filled with stories based on cutting-edge behavioral science.Zoe Chance has been a telemarketer, a door-to-door salesperson, and the brand manager for massive accounts. Years spent trying to get people to buy stuff they didn't really want or need taught her something fundamental about human nature and about how to really influence people over the long term: The transactional approach just doesn't work. So Chance went to Harvard Business School, where she worked with famous behavioral scientist Dan Ariely, author of Predictably Irrational, to understand what did. Of the hundreds of books written about influence, nearly all focus narrowly on one-time transactions that are often framed in the winner-take-all language of the battleground. But nobody wants to be a target, and few of us want to think of
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