Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be
This is an invaluable introduction for all students and researchers of management confronting a new research project.Understanding Management Research provides an overview of the principal epistemolog
Providing students and practitioners with a comprehensive introduction to evaluation research, this book shows how social research methods and methodologies can be applied in a variety of evaluation c
This textbook provides students with a concise introduction to the development of communication theory. Written in an engaging style, it offers an account of the development of all the major theoreti
This volume provides readers with a simple, non-technical introduction to correspondence analysis (CA), a technique for summarily describing the relationships among categorical variables in large tab
Ideal in introductory courses dealing with grammatical structure and linguistic analysis, Introduction to Typology overviews the major grammatical categories and constructions in the world's languages
The Second Edition of this successful text has been updated and extensively revised to provide students with an engaging introduction to media studies. Practical and accessible, Questioning the Med
Matrix Algebra is a vital tool for mathematics in the social sciences, and yet many social scientists have only a rudimentary grasp of it. This volume serves as a complete introduction to m
Offering an encyclopedic introduction to research, this book shows students how to think about every stage of their project and equips them with the tools they need to understand different research pr
Offering an encyclopedic introduction to research, this book shows students how to think about every stage of their project and equips them with the tools they need to understand different research pr
This book provides a straightforward, student-focused introduction to doing mixed methods research, covering everything from why and when mixed methods is appropriate, as well as how to use qualitativ
This book provides a straightforward, student-focused introduction to doing mixed methods research, covering everything from why and when mixed methods is appropriate, as well as how to use qualitativ
Research Methods for Public Health offers an in-depth introduction to the theories, concepts, approaches and practices, relevant to research methods in a public health setting. Informed by a soci
Going beyond a general introduction to offer a hands-on guide, Participatory Research empowers students to feel confident understanding and applying participatory methods to their research projects. I
Research Methods for Public Health offers an in-depth introduction to the theories, concepts, approaches and practices, relevant to research methods in a public health setting. Informed by a socio-eco
Educational Research offers a comprehensive, easily digestible introduction to research methods for undergraduate and graduate students. Readers will develop an understanding of the multiple research
Methods of Research on Human Development and Families is an introduction to quantitative and qualitative research methods that teaches students how to be intelligent and critical consumers of research
This highly engaging guidebook provides an accessible introduction to research methods and the research process within the coaching and mentoring context. Starting with an introduction to the basic pr
This highly engaging guidebook provides an accessible introduction to research methods and the research process within the coaching and mentoring context. Starting with an introduction to the basic pr
The new Sixth Edition of Making Sense of the Social World continues to be an accessible and student-friendly introduction to the variety of social research methods, guiding readers to understand resea
Topically organized, Positive Psychology: The Science of Happiness and Flourishing presents a brief, up-to-date introduction to positive psychology. Authors William C. Compton and Edward Hoffman exami
Miller and Lovler’s Foundations of Psychological Testing: A Practical Approach offers a clear introduction to the basics of psychological testing as well as to psychometrics and statis
Offering an engaging and entertaining introduction to research methods, this is a practical and easy-to-use companion for all new researchers and students in the social sciences. Covering all the key
Offering an engaging and entertaining introduction to research methods, this is a practical and easy-to-use companion for all new researchers and students in the social sciences. Covering all the key
An R Companion to Applied Regression is a broad introduction to the R statistical computing environment in the context of applied regression analysis. John Fox and Sanford Weisberg provide a step-by-s
This book explores best practice approaches to undertaking enquiry into learning and teaching in higher education for staff from all academic disciplines. A general introduction to the methods most co
This book explores best practice approaches to undertaking enquiry into learning and teaching in higher education for staff from all academic disciplines. A general introduction to the methods most co
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex worl
Supported by a wealth of learning features, exercises, and visual elements as well as online video tutorials and interactive simulations, this book is the first student-focused introduction to Bayesia
Inspire students to pursue their own adventures in social research with this practical, hands-on introduction to data conceptualization, measurement, and association through active learning. Adventure
Supported by a wealth of learning features, exercises, and visual elements as well as online video tutorials and interactive simulations, this book is the first student-focused introduction to Bayesia
A Practical and Concise Introduction to Agency LifeThe PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful car
Using and Interpreting Statistics in the Social, Behavioral, and Health Sciences by William E. Wagner, III and Brian J. Gillespie is designed to be paired with any undergraduate introduction to resear
Research Methods in Criminal Justice and Criminology provides an interesting and energetic introduction to research methods that connects the concepts to real field research and practices. Guidin
This is a concise, accessible introduction to the basic principles of attachment theory, and their application to therapeutic practice. Bringing together 70 years’ of theory and resear
This is a concise, accessible introduction to the basic principles of attachment theory, and their application to therapeutic practice. Bringing together 70 years’ of theory and resear
This concise introduction to qualitative research design will help you to think through the questions you need to ask when embarking on your research. Uwe Flick discusses each stage of the process of
Constructing Social Research is an innovative text that can serve as an introduction to social research methods course, or as a capstone to an advanced course introducing a social scientific disciplin
Behavior Change in the Human Services, Fifth Edition continues to provide a systematic introduction and overview of behavioral and cognitive principles and their applications to a wide range of proble
