Baack (U. of Denver), Eric G. Harris, and Donald Baack (both Pittsburgh State U.) have produced a textbook for an undergraduate course in international marketing, which can also be used in internation
The importance and ubiquity of political marketing activities is profound and increasingly recognized, and this timely collection draws together the most influential writings over each phase of its de
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the
Bringing together seminal texts from diverse sources, this four-volume set - opening with an illuminating introduction from the editor - seeks to organize the field of social marketing, highlight its
With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essential to the marketing student, researcher,
How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury’s gorilla drummer or the Budweiser Frogs? What do they say about
The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a ma
A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4Ps, culture, language, political, legal and ec
Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to navig
Social Media Marketing was the first textbook to cover this vital subject. It shows howsocial media fits into and complements the marketer’s toolbox. The book melds essential theory with practical app
Volume 1: Research Methodology: Conjoint Analysis, Multidimensional Scaling and Related TechniquesEdited by: James Agarwal, Haskayne School of Business, University of Calgary, CanadaVolume 2: Research
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the
Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time. Each case study is explored from the scoping a
The Third Edition offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics e
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for the
If you’re reading this, the chances are you’re enrolled on an introductory marketing course and considering whether to buy this textbook or not. You are probably looking for something that covers ever
This major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and continue to change.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the fie
‘For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practi
This work presents a retrospective and prospective overview of research on marketing management issues, for advanced undergraduates, graduate students, academics, and practitioners in marketing. Organ
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and
The SAGE Library in Marketing offers academics the opportunity to access the rich diversity of marketing thinking and research. Drawing on the most influential articles to have been written
The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity.Marketing — The Retro Revolution explain
Brennan and Canning cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and c
Smith (Brigham Young University) and Albaum (University of New Mexico) cover all facets of marketing research, including method, technique, and analysis at all levels, in this text for senior undergra
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and un
Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongov
Schindler (marketing, Rutgers U.-Camden, New Jersey) presents a textbook on pricing for graduate or undergraduate students of business or for business managers who may not have had an opportunity to s
"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the s
What's the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-term customers recommend you more than others? How damaging is negative word of mouth? Should reta
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text e
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as
Global Marketing: Practical Insights and International Perspectives is a new textbook for global/international marketing courses with a truly worldwide perspective. Key concepts are illustrated with m
This four-volume reference is shaped around the seven Common Professional Component topical areas identified by the Commission on Sport Management Accreditation as essential content of a sport managem
